Starbucks

merchandising 1120 Term experience Overview Summer 2012 Alvina Bernice Suharianto 300178680 1. Global purlieu: * study developments external but germane(predicate) to your wise to(p) set: * environmental awareness * Technological improvements * General sedulousness trends (economic, technological, political): * Recession Economic * Internet Technological * ache ph champion Technological * Opportunities and threats: * Opportunities: * Improvements in technology * Loyal consumers * Internet * more(prenominal) smart phone user * Threats: * McDonalds * Waves drinking chocolate * Blenz coffee bean * Keurig 2.

friendship Environment: * Consumers: * Everyone * Competitors: * Blenz Coffee * Nescafe * Tim Hortons * Waves coffee house * McDonalds * Keurig * Distribution/sales carry: * Coffee shops * Retail sales * Suppliers: * Packaging * Equipments * Ingredients * The phoner itself: * Hot and cold beverages * Cakes and breads * Cups and tumblrs 3. Marketing strategy: * Business authority: * Make money * To establish as the most recognized and intrude brand in the world * corporal values: * To inspire and pedagogy the human spirit one person, one cup, and one propinquity at a time. * Objectives (short and gigantic term): * Increase mass-market reach yen term * Continued supply improvident term * Strategies: * Membership card * Discounts and free items * Be better than competitors 4. Marketing functions: * Products and work: * Drinks, Customized drinks * Cakes, Bars, and Breads...If you want to get a full essay, order it on our website: Ordercustompaper.com

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