Schools for Sale: School and Corporate Partnerships

Schools for Sale:

School and Corporate Partnerships

Have you ever went to your local drill secondary school to watch a sporting event, looked up to the score time to check by the score and then between matches went out into the hall and got yourself a nice cold refreshing imbibing out of the sodium carbonate machine? If you have, did you notice the corporate logo on the score clock? Or wonder why the particular brand of pop you were enjoying is the only brand on hand(predicate) in the school? Or for that matter, ask yourself why pop was available in the school in the first home plate? If you havent, then youre not alone. Most people never rejoin the issue of corporate sponsorships within schools a second glance, petty lone a second thought.

I can already attend you saying, Hey, its just a logo painted on a FREE score clock, whats the harm in that? Well thats the question. Is it really informal? Or is it just the tip of the iceberg.

The idea of corporate sponsorship, in school announce, corporate school partnership or what ever name you privation to give it, is a growing business technique. Advertisers and marketers, in search of new shipway to reach the youth market, are now involved in partnerships with schools to sell, advertise, and conduct market research with students.



Many believe, that if conducted the right way, partnerships could mayhap benefit not only corporate organizations, but in like manner schools and students. However, there are many critics who feel advertising in schools is a horrible idea that can only stretch to harm.

So, what types of advertising are out there in our schools? thither are different categories that ads can fall into. 1) In-school Advertisements. In-school ads are forms of advertising that can be found on billboards, on school...

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