Environment And Strategy: Hong Kong Ocean Park

surroundings And Strategy Hong Kong nautical super CThis oerlay is about sea commons of Hong Kong maven of the largest recreation ocean car putting surface in the Orient and so far in the world. Situated in fiscal centimeer of Southeast master(prenominal)land China this jet add some info about commonaltyIn this report we atomic number 18 going to tag such nipic as strategy concepts of sea h angiotensin-converting enzymey oil, external and intrinsic environment of organisation and its corporate, business-level and international strategy. On base of data undisturbed soundly give our recommendation and advice to CEO and gameboard of maritime put of Hong Kong about cat valiums strategy to the next 10 yrs (from 2005 to 2015).The briny aim of this report is to provide in-depth strategic analysis to CEO and Board members. Thus, this hunt down is foc employ on challenges, opportunities and holy terrors of organisation, its tillage and economic aspects, streng ths and weaknesses of organisation, core ability of ocean green in establish to help to improve it in anticipation of stretch of Hong Kong Disneyland.Strategy concepts and vocabulary-Mission (Strategic purpose, not specified) naval super C provides all guests with memorable experiences that combine merriment and education, while inspiring heart gigantic learning and preservation advocacy. Our aim is to all important(p)tain a well-informed financial status, while striving to deliver the naughtyest standards of safety, beast c atomic number 18, products and guest do.http//www.oceanpark.com.hk/hypertext markup language/en/footer/corporate- teaching/vision.html-create all activities for perfect family holiday- sum up involvements of hollerors in environmental issues and lives of animals-Goals and objectives to fulfill its missionBoost the number of annual yellors from four gazillion in 2004 to flipper million by 2010To make a 0,5 per cent contribution to Hong Kongs gros s domestic product (GDP) in 2010 (page 7)-Vision (More specified)http//www.oceanpark.com.hk/html/en/footer/corporate-information/vision.htmlOcean common aspires to be a world drawing card in providing excellent guest experiences in a motion park environment connecting people with nature Be catch number one marine-based park for each family not only from Hong-Kong but similarly from master(prenominal)land China. To be main forceion for all tourists, who visit Hong-Kong-What performance measures would you use to determine the success of Ocean commonality?-It is the hometown favorite. It had been a long-time favorite of several generations ((its been operated for more than 28 long time). umpteen local anesthetic people were sympathetic to Ocean Park. People who had visited the park as peasantren were now bringing their own children to visit the park. Its reputation still extended into mainland China. It had become a fixture of Hong Kongs cultural heritage. (p.5)-The number of visitors in 2004 is 4 m of people (with daily maximum capacity 35,000 people).-Total tax income in 2004 was 536, 2 HK$ m equivalence to 428,3 HK$ m in 2003, exorbitance for 2004 year was 95,7 HK$ m comparing to deficit 4,1 HK$ m in 2003. recognizability of clean brand (Whiskers became a household name in Hong Kong)-Who ar the assorted stakeholders in Ocean Park organization (how talent they impact on its purpose and mission)?Stakeholders, who help to achieve put purpose and missionHong Kong g everywherenment, kinfolk Affairs Bureau and the Tourism Board, employees of Ocean Park corporation, its visitors (customers).Interfere with achieving set purpose and missionActivist bases (certain environmental groups and animal rights activists) forbid of express and transportation exotic animals to park, trade associations and unions (bus companies and taxi drivers) forbid in twist a mass pass railway (MTR), competitors regain market sh atomic number 18. international En vironment-Conduct a PESTEL analysis for Ocean Park, identify the attain madcap forces for permute facing Ocean Park Rank key effort forces based on their predictability and potential impact on Ocean Park, because develop some scenarios and identify implications of these scenarios for Ocean Park.PESTELPoliticalGovernment animatenessImproving relationship between Hong Kong and Mainland ChinaPromotion of tourismthe expertness of the restrictions and promotion of the free travel of China in 2003 that helped to inject a forward-looking life to the tourism effort of Hong Kongenvironmental law scotchGrowth and culture of the global amusement park industryDisneylands arrivalIncreasing number of mainland visitorsIncreasing standards of living in midland ChinaRaise and spend HK$5.55 megSocialMajor events and activities (peak seasons and holiday themes Chinese New Year, Easter Holiday, Summer Holiday, Halloween and Christmas)Media, advertisement and publicity, required for these exceptional events interchange of demographic (Population growth rate, age distribution, size of families)Increasing the speak to of get the picture and more guarantees for employeesNegative affect of Outbreak of Severe Acute respiratory Syndrome (SARS) outcomeTechnologicalDevelopment of the amusement machinery industryIncreasing popularity of raw technologies for consumers (internet, mobile, digital camera)Amortization of park equipmentDeveloping of saucy transport dust (for example, a mass transit railway (MTR))Research and tuition activities (creating of chichi park amusement)EnvironmentalOpposition from certain environmental groups about the moment of wild animals to Ocean ParkExpenses on victuals of exotic animalsProtests of animal rights activists against relocation of animalsClimate change (rain season in spring, hot in summer, typhoons in summer)Legal adulation of Town Planning Board for hotel, legislative Council for MTR station.Restrictions on mergersEmployment l awsKey impetuous forces and their ranking 1)Global changing in tourism for Hong-Kong and Asia-Pacific region (development of tourism in region)2)Raise and spend HK$5.55 billion from head-to-head and government loans to revamp parks well-worn product line of merchandise (approval of development blueprint)3)Disneylands arrival world all-encompassing success of main competitor-Disneyland, coming to Hong Kong (Disneys success or failure)Binary table of scenarios for Ocean park key drivers (in decreasing order of their impact on park)Development of tourism in regionApproval of development objectDisneys failureScenario+++Successful scenario++++Middle scenario+++++Failure scenario-Define Ocean Parks industry and conduct a five forces analysis Which argon the dominant forces in the industry? How may the five forces change? What are the underlying propellants which are driving these five forces, and how may the five forces change? What are the impacts on key competitors and on Ocean P ark? What croup be done to enamour the impact of the five forces? 5 forces analysis for amusement park industry1) Threat of New portalIn term of the amusement park industry, the entry barrier is exalted due to the adopt to invest large amount of financial resources (for park equipment, human resources maintenance), a lot of time required for parks planning, construction, development and launching, a lot of licenses and legalization required (safety, sanitary, security etc.). In plus to the amusement park required land for a full subdue development. This factor is important because Hong Kong has a spicy land terms accredited estate market.Re-write in own words2) Threat of RivalryIt is important to consider that with lack of differentiation, visitors filling go away greatly over the price and service, thus causes pressure for the intense price and service competition. Due to lavishly threat of rivalry, Ocean Park is implementing different plans and activities such as in spection and repair and introduction of mod attractions in order to catch the attention of the visitors and split up themselves from rivals. in that location are no rivals with exactly the same seethe of products. Disneys arrival is only expected.Re-write in own words3) Threat of Substitution(where this information from I analogous this point))The main threat of substitution is Hong Kong Disneyland Wetland Park, a impertinently international theme park and an educational park (Appendix 2) a collapse(predicate) from this, there are former(a) forms of substitution. From the education side, Hong Kong residents hatful switch to go to Cultural Centre, Mai Po Wetland, Hong Kong Zoological and Botanical Garden. For cheer purpose, they tummy visit the Karaoke, Cinema, Game Centre, or defecate a day trip to China.4) negotiate magnate of procureers (visitors)(where this information from I corresponding this point)-TouristsTourists shoot a low bargaining indicant as long as moldiness see image successfully built-up and the Park cannot be re repointd by other(prenominal) substitutes. Therefore, Ocean Park focuses to build up this image especially in Asia. local residentsThe buying power of local resident is last since they have umpteen choices as mentioned above. The switching cost is relatively low. Also, Hong Kong people like new experience and their loyalty to the product are generally low. The Park, therefore, launched difference of opinion chopines like Big Five events with difference theme each year to bring new excitement and experience to them. Besides, special discount in low season and year pass intent to attract5) The power of suppliers.Suppliers have quite high power. Thus, construction elements of amusement rides are massive and complicated, thats why park is highly tied with supplier. Otherwise, this market is unquestionable and the choice of suppliers is become greater now. While constructing buildings (hotels, etc) with particul ar contractor park formalism easily change to another contractor because of high switching cost). The stance with the exotic animals is such as Ocean Park can buy in particular country only.Which are the dominant forces in the industry?The dominant forces in the industry are rivalry, buyers and substitutes.How may the five forces change?Looking forward, the five forces give change in this way-Rivalry exit increase with Disneys arrival-Buyer power will increase s blankly-Substitute threat will also increase-Entry threat decrease dramatically-Supplier power will also decrease. (Exhibit 2.5 p.72)What are the underlying dynamics which are driving these five forces?Aftermath of economic crises and increasing in number of suppliers will decrease supplier power.Disneys arrival decrease entry threat in entertainment park industry.Developing of new technologies will affect upgrade of substitutes. Also competitors with new technologies will gain (in this aspect Disney has an service)Di sneys arrival increase demands in diversification of Ocean Parks products.Ticket price advantages (185 HK$ for fully grown ticket at Ocean Park compared to 295HK$ for the same ticket at Disney).The main rival (Disney) is also same market oriented (families with children).What are the impacts on key competitors and on Ocean Park?Five forces often measure more affect Wetland park Ocean Parks key competitor, situated at the northern part of Tin Shui Wai, in Yuen Long than Ocean Park itself, because Wetland parks products are less differentiated. It has a 10,000m2 visitor centre, Wetland interactional World, and a 60-hectare Wetland Re overhaul. (http//www.wetlandpark.com/en/aboutus/overview.asp). Arrival of other competitor Disney and its substitutes doesnt affect some(prenominal) Ocean Park because it has its its own niche.What can be done to influence the impact of the five forces?More differentiation of new products, subscribe toed in the first berth to Chinese native cu lture will affect rivalry, substitutes and buyers. Unique high-quality products and operate also will influence buyers. For seeking suppliers big impact will have Internet and special web-sites with best quality of service, characteristics, recommendations and prices.Conduct a strategic group/space analysis for Ocean ParkThere are 2 key competitors for Ocean ParkFirst one is mentioned above Hong Kong Wetland Park. It is a conservation, education and tourism facility, consisted of large visitor centre, Wetland interactional World and a Wetland Reserve. This park provided visitors with opportunities to observe wildlife, awareness and find outing the value of wetlands doneout the East Asian Region and beyond, wetlands conservation. So, its mainly about wetlands. The Hong Kong Wetland Park is also going to be a world-class ecotourism facility to serve both local residents and overseas tourists.(ttp//www.wetlandpark.com/en/aboutus/mission.asp)Compare to Disneyland and Ocean Park, Ho ng Kong Wetland Park has different facilities and product range (such as themed exhibition galleries, a theatre, a souvenir shop, an indoor play area), provide different function and thus, like Disney and Ocean Park, has its own niche. The range of facilities provided is the narrowest among 3 parks. Thus, Wetland Park cant fall upon demand of those visitors, who are looking for excitements and extreme pleasure, which can be plant on a rides at 2 other parks.Who are the main visitors? Is it local or global? Is it has the lowest range of facilities than Ocean Park and Disney? Much disgrace prices.The second one arriving in a close future The Hong Kong Disneyland.After 28 years of operating as a beside monopoly, Ocean Park would soon have to compete with one of the biggest names in the entertainment and theme park industry. Moreover, Disneyland targets the same group of parks customers families with children.It has well-know brand and reputation. Its the world leader in terms o f entertainment. Several of Disneys characters (Mickey Mouse, Donald Duck and Winnie the Pooh) were household names all over the world, including in Hong Kong. Thus, Ocean Parks mascot, Whiskeys, appear lackluster by comparison. Image, which Disney company holds well-nigh for a century (The Walt Disney Company was founded in 1923) and Disneyland itself (first park was opened in 1955) for half a century (compared to 28 years of Ocean park) helps to attract visitors not only from Hong Kong and midland China, but also from different part of the globe, especially those who are from the USA and Europe.Among other advantages of Disneyland are location it could be reached in just 10 minutes from Hong Kongs airport and less than 30 minutes from downtown Hong Kong.-at least 5.6 million people were expected to visit the Hong Kong Disneyland during its first year of operation (compared to 4 million of Ocean Park expected visitors).-the price claimed to be the least expensive among the five Dis ney amusement parks by dint ofout the world.-the area of Disneyland is 310 acres compared to 215 acres of Ocean Park.-5 times greater investment than for Ocean Park.-Expected economic military capability is 3 billion more.-world-renowned innovation-high customer service standardsStrategic groups within the entertainment and theme park industry in Hong KongBroadOceanParkgeographic ScopeGlobalProduct rangeDisneylandNarrowWetland ParkLocalConduct a market fragment analysis for Ocean Park How is the market segmented? How could it be segmented? Where would you position Ocean Parks products and services? Where would you position the competitors products?Ocean Park is a part of entertainment and theme industry. Its market is families with children. Disneyland future competitor applies to the same market. Despite this, Ocean Park has its own niche visitor from midland China.Internal Environment-What resources and capabilities does Ocean Park have?Resources (what a firm has)1)Tangible- financial suppliers of money (private and government loans) expected HK$5,6 billion investment HK$145 billion economic effectiveness surplus from operations in 2004 was HK$182,2 million on revenues of HK$536,2 million -physical sea World, marine life and truly animals35 rides and attractions 3 hotels favorable and snug location on the southern side of Hong Kong Island wide range of new activities, such as the Abyss Turbo Drop thrill ride, seasonal and special events, popular water-related activities, synergetic activities with animals, edutainment syllabuss, successful Sea Jelly Spectacular and so on.2)Intangible long-time reputation of park with government, customers,-new brand sea lion named Whiskers-cultural heritage of Hong Kong-great number of repeated visitors3)Human-37,100 employees, their skills and know guidege-doubting Thomas Mehrmann, new CEO of Ocean Park, and his old experience at US-based hexad Flags CorporationNatural and wild life focus (Interactive activi ties with animals)Recreation and educationCapabilities (what a firm can do)-New products, facilities and services development capability continually adding new features and attractions (such as a new roller coaster, a subzero Ice Palace, 7.6 million liter aquarium with an underwater restaurant, extra 33 animals species, the number of rides doubled to 70), so, become a nearest future one of the best marine-based theme park with strong continuative with nature-Keeping park attractions fresh, novel and exciting, while minimizing costs research and development, market and sales capabilities plan to refurbish and rename Ocean Parks 2 major areas (the Lowland and the Highland), new hotels to be developed, including a five-star boutique, spa-type hotel this redevelopment plan would be completed in 2012 recommendation part too, plan to open offices in the major urban areas of Guangzhou, Beijing and Shanghai to upraise promotional activities in Hong Kong and attract more mainland visi tors-new incentive recompense, that linked employee compensation to the financial performance of park-What might be the competence of Ocean Park?Core competences resources and competences which are both valuable to customers and difficult to assume-distinctive work culture, with its own norms and practices-local market loyalty-unique SmartFun Annual Pass program-cultural aspect (cultural heritage of Hong Kong), orientation on specific market segment-mainland Chinese visitors,-long-term reputation, distinct Chinese characteristics-powerful brand-customer trust-primary focus of OP on real nature and wildlife in contrast to Disneys strengths in cartoon characters, castles, virtual human beings and fantasy-focused on education and the live animal attractions one of the key elements that will differentiate it from Hong Kong Disneyland when it opens in 2005. (from Echos articles)-cost and differentiation of product (continually adding new features and attractions as well as price adva ntage over Disney encouraged visitors to return key to the park)-The aerial tram that takes visitors from the entrance side of the park over a hill to the rest of the attractions has become a Hong Kong tourism icon-is it still veritable (from Echos articles)Competitive advantage is explained by the distinctiveness of its resources and capabilities, by offering customers greater value by means of lower prices or greater benefits and serviceCompetitive Advantages of Ocean Park over Disney-long-time reputation, -hometown favorite,-cultural heritage of Hong Kong, orientation in general on visitors from midland China-first-mover advantages-no need to engage in high-profile ad and publicity, rely more on word-of-mouth-more diverse and wide range of products (including Sea World, marine life, real animals plus 35 rides and attractions) price advantage the admission price for Disneyland is expected more than twice higher for child and one and a half higher for adult than price of Ocean park. And visitors from mainland China are very price sensitive. SmartFun Annual Pass program with unlimited admission to the park for its holders within a year, and discounted prices for food, souvenirs-Infrastructure 3 hotels had been constructed comparing to 2 at Disney.-orientation not only on entertainment, but also on education of visitors, differentiating by foc using on ecology and conservation issues-recognizable brand-In addition to all the American fun at the park, traditionalistic Chinese holidays are still observed (Chinese New Year)-Disney has its characters, but we have flexibility to mix and match and bring in other entertainment (from Echos articles)-Does Ocean Park build its strategy on its resources, capabilities and competences?Yes.Importation of more speciesWater/Sea-related constructionHotel-better recreation-Are they sustainable? How can they be developed?Sustainable to some extent, but with some limitation.For example, it may face the underground from envir onmental group.They cant relay only on resources, capabilities and competences-they need to be developed, innovated and refreshed, because they may begin to look dated and shabby for their visitors.SWOT digestPositive impactNegative impactInternal environmentStrengths-Diversified and wide range of amusements (thrills, animals, seasonal and special events)-product line revamp-Highly linked with culture of mainland Chinese visitors, knows their demands and behavior-the main, oldest and some famous amusement park in the country (long-time reputation, hometown favorite),-cultural heritage of Hong Kong,-28 years of operating as a near monopoly-no need to engage in high-profile advertising and publicity, rely more on word-of-mouth-strong business data link to the local government ( financing from the government of Hong Kong and mainland China)-renovation of the parks brand image-mascot as a brand-previous experience of Thomas Mehrmann (new CEO of Ocean Park) in theme park industry (at US-based Six Flags Corporation)-local market loyalty-positive image of parkWeaknesses-Located on a hills-hard to get to some riders-thats why visitors experienced rides only once.-different facilities are old and un-attractive and need renovation-a lot of activities depend on weather- consume Echo about it-no unanimous capital investmentExternal environmentOpportunities-focusing on delivering mainland Chinas visitors as well as contrasted visitors-development of new transportation South Island Line (when-check case-and ask Echo about it) that would cause convenience and fast access direct to the Park for the foreign and local visitors.-plan to build a mass transit railway (MTR) station to connect OP to the subway grid-the development and good of the amusement machinery can impact the services and features of the organization and its relationship to their foreign visitors. raise the standards of park with Disneyland arrival fostering sponsorships plan for building new hotels (bout ique and spa-type) orientation on luxury tourism new market segmentThreats-economical instability (such as the Asian financial crisis of 1999-2001, lasted for 3 difficult years for OP ), outbreak of different diseases, such as Severe Acute respiratory Syndrome (SARS) in 2003 (Both these factors can affect number of visitors and their buying behavior, worsening the park financial situation)-arrival of Disneyland Hong Kong-OP was situated on valuable real estate it could be shut down and its land could be sold off for other recreational or commercial purposes.Recommendation p.6-7(recommend to use this business connection for future purposes, such as building a subway line for the visitors (itll happen in 2007). Say, in 3 yearsBuild a mass transit railway (MTR) station for connection to the subway grid. manger 2015)(recommend to start innovation process, it will take about 6 years). Say, in 5 years radiocommunication communication theory AnalysisWireless communications AnalysisI ntroductionWithout any doubt Wireless communications can be considered as the fastest growing segment in the communications industry. Due to, it has captured the interest of the media and the interest for most of the people all over the world. Wireless engine room has a huge impact on our lives at once more than ever before. In addition, Methods of communication have evolved along umpteen years ago starting from the first attempts to communicate verbal and even to manage the red-brick technology for the advancement of the ability to communicate efficaciously with each other. Every time you make a phone call, using the television or the computer is leading to activate the role of receiving set technology and benefit from its positive sides.The principle of tuner communication as a process of transferring a piece of information from one place to another by electronic technology is only the use of electronic systems to connect with life which is changing constantly. Furthermore, the ability to communicate with people has evolved importantly since Guglielmo Marconi was the first who established the radios ability to provide continuous contact with the ships coast on the English Channel in 1897, and since that time new radiocommunication communications services have been adopted by people without the whole world.Finally, a brief history of the evolution of the tuner communications throughout the world could be profitable in order to notify the enormous impact that communication function will have on all population over the next several centuries. It is also useful for a new user to the radio receiver communication systems field to understand the huge impact that people is making in the development of new communications systems, services, and technologies.Literature reviewThe goal of many experts and communications technology people was to find some way to transfer messages over long holds without the need for wires, this dream became true in 1901 when Juliimo Marconi and two of his colleagues on a hilltop in Newfoundland listening in to a reception, and they have perceive Morse code, which repre directs barely letter X, moved the reference to a distance of 1700 miles from Cornwall in England, and represented the first successful transition to radio. The success of this called the presidential term of Marconi technology for wireless communication. However, wireless did not generate a high return from a commercial point after the ship big disaster in 1912, While the ship was sinking, the radio operator sent a distress signal on the ship through Tlgrafha wireless Carpithia captured ship that was nearby, and these signals had saved the life of the last 700 of the passengers on Titanics 2200, and after this disaster, suddenly called the need for all institutions to provide the large vessels marine radios, and this experience has led to the invention of Marconi radio. By 1922 the number of radio place that provide dispel live o n 564 stations, today transmitted to us thousands of radio stations and multiple programs.Moreover, wireless communications are based on modern technology and the computer is one of the main elements of this technology. Nowadays, the vast majority of schools unremarkably equipped with computer labs to teach computer skills to their students, it is no longer unacquainted with(predicate) to the student in first grade to have some fellowship of basic background about the computer.With the computers within a hardly a(prenominal) seconds you can access information anywhere around the world. Today services come with opportunities to learn new information and new data for homes through wireless communications. Definitions of Wireless CommunicationsWireless technology is a truly basal paradigm shift, enabling multimedia communications between people and devices for many locations. By Andrea GoldsmithWireless communications is a broad and dynamic field that has spurred tremendous excite ment and technological advances over the last few decades. By Andrea GoldsmithWireless Communications protocols in Wi-Fi WirelessIt is known that the process of wires and wireless communications in computer entanglements are overpower to specific rules to control the reception of information properly and without any bolshy or time delay during the exchange of that information. For example, the internet is working through a set of protocols known as TCP/IP and wireless intercommunicates to connect to specific protocols and particularly a collection of protocols of 802.11 and a Bluetooth protocols which is the most known of them . 802.11g Protocol is latest version of the protocol 802.11b, it also work on the 2.4 GHz frequency, the advance of transferring the data in this protocols is 54Mbps, and the devices that work through that protocols can work through the previous 802.11b protocol as well. However, it is best-loved to link the wireless network by more than one protocol. 8 02.11a Protocol work through 5 GHz frequency which makes it less unprotected to interference from the LNB or any other devices, but the cost of this is greater than any other systems. The Bluetooth Protocol is transmits data at low speed at 1Mbps and within no more than 10 meters. Also, it works through the left 2.4 GHz. 802.11n Protocol is the protocols future, which has not been approved so far. It is expected to achieve the speed of data transfer within a distance of 100Mbps, Wireless networksWireless local area networks have supplemented or replace the wired networks in many places. For example, homes, business or campuses. Many new applications including wireless sensor networks, smart homes, and remote telemedicine are emerging from research ideas to actual systems.The explosive expansion of wireless systems has come with the proliferation of laptop and palmtop computers and this suggest a bright future for wireless networks.Technical issuesTo alter wireless applications i n the future, many technical challenges must be turn to and these challenges have been developed across all aspects of system design.Wireless local area networks LANs concentrate high speed data transmissions with in a small region for example, campus or small building as users moves from place to place. Wireless devices that access these LANs are typically stationary or base at pedestrian speeds.Wireless LANs can have either a star architecture, with wireless access points or hubs placed throughout the reportage region, or a peer-to-peer architecture, where the wireless terminals self-configure into a network.Dozens of wireless LANs companies and products appeared in the early 1990s to capitalize on the pent-up demand for high speed wireless data. These first generation wireless LANs were based on propriety and incompatible protocols.Wide Area Wireless Data ServicesTo high percentage of mobility users, this could provide many wireless data over a large coverage area. A geographi cal region in these systems is usually serviced by base stations placed on the top of towers, rooftops or mountains. The base stations can be connected to a back-bone wired network or from a multi-hop and hoc wireless network.Broadband Wireless AccessIt gives a high-rate in wireless communications between a specific access point and multiple stations. These systems were initially proposed to help interactive video service to the home however the application then shifted to providing high speed data networks for both homes and business.Satellite NetworksCommercial send systems are another major component of the wireless communications infrastructure. Narda Satellite Networks could be a good example. It is a manufacturer of high-quality military and commercial satellite communications equipment.Low-cost, low-power Radios Bluetooth and ZigBeeIt becomes feasible to embed radios into more types of electronic devices, because they have decreases their cost and power consumption which ca n be used to create smart homes, sensor networks, and many other applications. Two radios have emerged to help and support this trend Bluetooth and ZigBee. 1-Bluetooth radios give short range of connections between wireless network devices and basic networking capabilities. The Bluetooth normally based on a tiny poker chip inside a radio transceiver which is built into some digital devices. Bluetooth is mainly for short-range communication. Take an example, from a laptop to nearby printer or from a cell phone to a wireless headset which is common used by many people nowadays.2- ZigBee The ZigBee radio specification is designed for lower cost and power consumption than Bluetooth its specification is based on the IEEE 802.15.4 monetary standard. I.Poole 2004 Finally, the main benefit of using the ZigBee is to provide radio operation for months or years without the need to recharging it.Ad Hoc Wireless NetworksIt can be delineate as a collection of wireless mobile nodes that self-co nfigure to form a network without the aid of any established infrastructure as verbalise in the figure below The Merriam-Webster dictionary lists two relevant definitions for Ad Hoc Wireless Networksformed or used for specific or flying problems, and fashioned from whatever is immediately available.These definitions show us main benefits of ad hoc wireless networks. Firstly, they can be adapted to specific applications second, they can be produced from any networks nodes that could be available. Ad Hoc wireless networks have another important benefit as well. They can avoid the installation, cost and maintenance of network infrastructure. An overview of the basic application for ad hoc wireless networks, as applications it usually look for many of the requirements of the design. I will concentrate on the next applications data networks, home networks and device networks.1- Data networkAd hoc wireless data networks basically helps in exchanging the data between laptop computers, p almtops, personalised digital assistants (PDAs), and other information devices. These data networks generally divided into common chord main categories based on the coverage area LANs, MANs, and WANs (for local, metropolitan, and wide area networks.2- Home networksHome networks is basically help to support communication between many devices like PCs, laptops, PDAs card-less phones, security and monitoring systems and entertainment systems anywhere in and around the home etc. Home networks could change smart rooms that sense people movement and adjust light and heating consequently, as well as aware homes this feature network sensors and computers is for assistant living for elderly people or those with disabilities.3- Device networksIt provides a short-range wireless connections between devices, such networks are primarily intend to replace problematic cabled connections with wireless connections. The main technology derivers for such networks are low-cost low-power radios with n etworking capabilities such as Bluetooth, ZigBee and ultra wide-band or UWB the radios are coordinated into commercial electronic devices to provide networking capabilities between devices. J.Haartsen 2000.Conclusion and DiscussionA new wireless communication technology has been presented. Some People might argued that